About Citeus
Citeus is a startup dedicated to Generative Engine Optimization (GEO) and the future of brand visibility in an AI-driven search environment. As a significant share of search traffic moves from traditional search engines to AI tools and chatbots, a new challenge emerges for brands and organizations: how to be discovered, measured, and represented accurately in AI-generated responses. At Citeus, we address the practical gap between observing AI outputs and making informed business decisions. While the market is learning how to measure visibility, we focus on identifying the underlying factors that shape brand representation in AI systems and how organizations can navigate this emerging field with clarity and predictability. Founded by Irina Luchak and Vitaly Gradoboev, Citeus explores the intersection of brands, technology, and AI-mediated information. Our work is centered on helping business leaders understand the shift to AI-driven search and how to adapt their strategies for the era of generative engines. Whether it is called GEO, LLMO, or AI Optimization, we are building the tools and knowledge to help brands remain visible and credible in the conversations AI has with your customers.
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Leadership
The top of Citeus's org chart, with how many people report into each leader.
Vitaly Gradoboev
Co-Founder
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