COTRI China Outbound Tourism Research Institute jobs and careers

About COTRI China Outbound Tourism Research Institute

China is the no. 1 global outbound tourism source market both in terms of trips and in terms of spending. However, the needs and demands of the different segments of the Chinese outbound market have changed as a result of the CoViD-19 crisis and the slow recovery of the Chinese economy after the pandemic. Understanding the Chinese travellers who look for "Value for Money" and for individual transformational experiences in a world of increasing anxiety, conflicts and negative effects of Climate change needs information and understanding, facts, figures and insight. The package-tour for first timers is still existing, but the majority of more experienced and sophisticated travellers are preferring self-organised tours in small groups, following their special interests rather than ticking off a destination in a flurry of sightseeing, shopping and taking selfies. Communication channels are changing with Xiaohongshu taking over from Douyin (TikTok) and different generations following different leads and influencers. Successfully offering the right kind of services to the right kind of market segment needs a Meaningful Tourism approach and a strong and experienced partner. COTRI China Outbound Tourism Research Institute is the world’s leading independent research institute for analysis, training, research, quantitative data and consultancy relating to the Chinese outbound tourism market. Since more than 20 years COTRI has been supporting local, regional, and international private and public tourism service providers and retailers all over the world. The founder and CEO of COTRI, Prof. em. Dr. Wolfgang Georg Arlt FRGS FRAS is recognised worldwide as one of the leading experts in the field. COTRI is a division of the Meaningful Tourism Centre, based in London/UK and Kathmandu/Nepal. More information also on: https://www.linkedin.com/in/prof-dr-wolfgang-g-arlt/ and on https://meaningfultourismcentre.org E-mail: info@meaningfultourismcentre.org Tel.: +977 9709204033