Customer-Led (prev. Forget The Funnel) jobs and careers

About Customer-Led (prev. Forget The Funnel)

Most companies treat positioning and growth as two separate problems. They hire a positioning firm, or they hire a growth agency, and neither one touches the other side. Customer-Led exists because they're the same problem. We work with founders and executives at B2B product companies who are staring at a number that isn't moving. Flat inbound. Trial-to-paid breaking. Churn creeping up. They've usually started to suspect the issue isn't the campaign or the onboarding flow, it's how they're talking about the product and who they're talking to. We run demand-side research, find what's actually driving the problem, and turn it into positioning, messaging, and guardrails the whole team can use. Not a deck. A foundation.