DailyMiles® - Healthy choices. Rewarded. jobs and careers

About DailyMiles® - Healthy choices. Rewarded.

DailyMiles® was founded on the belief that healthy choices should not only be desirable, but also achievable and attractive for everyone. In the Netherlands, approximately €1.7 billion is spent annually on food marketing, of which as much as 80% is allocated to unhealthy products. This disproportionate spending reinforces the consumption of highly processed and calorie-dense foods, thereby contributing to unhealthy eating patterns and increasing societal pressure on healthcare and well-being systems. DailyMiles® breaks this pattern by providing positive incentives for healthy choices instead of promoting unhealthy products. By linking a smart, automated reward system to the purchase of fresh, unprocessed, and nutritious products, DailyMiles® aims to shift the logic of marketing: no longer merely “pushing” unhealthy offerings, but strengthening the demand for good food. In addition, DailyMiles® explicitly focuses on connecting health-conscious consumers in the Netherlands with the healthy, unprocessed offerings of small, local shops and market vendors. In doing so, local entrepreneurs are strengthened in their role as providers of healthy food, while consumers gain easy and rewarding access to quality and freshness in their own neighborhoods. At its core, DailyMiles® was created to rebalance the food environment: moving away from a system that primarily scales unhealthy choices, toward one that makes healthy choices visible, valued, and the natural default.