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About dcdx

we help brands attract Gen Z. dcdx is a Gen Z research and advisory firm on a mission to make the future human. Working with leading tech brands like Spotify, Google and YouTube, iconic restaurant brands like Chipotle and Denny's, impactful nonprofits like WildAid and Vote America, and some of the biggest agencies in the world like WPP and Havas, dcdx helps the world's top companies get to the heart of Gen Z. With an innovative research network of over 200,000+ Gen Z'ers and a proprietary brand analysis tool the GenZ Score®, dcdx uses methods that help reveal the real and raw behaviors of Gen Z, allowing them to understand and build for this generation in new and impactful ways.

Founded in 2018 by Andrew Roth.