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About Desire

Desire is an AI-powered product designed to help couples strengthen intimacy, communication, and connection over time. Built at the intersection of behavioral psychology, game design, and applied AI, Desire focuses on creating meaningful interactions rather than passive consumption. The platform uses personalization and adaptive experiences to encourage couples to communicate more openly, rediscover playfulness, and stay emotionally connected as their relationship evolves. Unlike traditional relationship apps or static content platforms, Desire is interaction-driven. The product is centered around shared challenges, prompts, and experiences that adapt to each couple, helping turn intention into action and conversations into habits. From a product perspective, Desire explores how AI can be used responsibly in highly personal contexts — not to replace human connection, but to facilitate it. The system is designed to support reflection, curiosity, and dialogue, while respecting privacy and emotional boundaries. Desire has reached millions of users organically and continues to evolve as a living product, informed by real-world usage, experimentation, and long-term engagement patterns. The focus remains on building technology that supports healthier, more intentional relationships through thoughtful design and continuous iteration.

Founded in 2015 by Marta Plaza and Pol Gerbeau.

Founded
2015
Employees
1 to 10

Leadership

The top of Desire's org chart, with how many people report into each leader.

PGPhoto of Pol Gerbeau

Pol Gerbeau

Founder & CEO

Jobs at Desire

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