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About ETICS

"Be the Surfer and the Wave of Change." The world is not just changing — it is accelerating. Complexity is the operating environment. And in this world, the organisations that thrive are not those with the best strategy — they are the ones whose people take charge, collaborate, and grow together. That is the gap ETICS closes. We are a boutique consulting and coaching company based in Dubai, working across Europe, the Middle East, and Africa. For over a decade, we have partnered with leaders and organisations navigating the most complex, high-stakes change environments — from global multinationals to high-growth ventures. Our conviction: change begins from the inside out. Mindset. Culture. Leadership behaviour. Organisational architecture. These four forces must move together. What We Do 🔷 Leadership Development — built on Leadership Circle Profile and executive coaching & Leadership team systemic coaching 🔷 Team Coaching for Cohesion and Alignment for higher performance — grounded in CRR Global's ORSC systems methodology 🔷 Cultural & Organisational Transformation - Adapting future of work trends 🔷 Business Agility & Agile Transformation — certified through IC Agile (ICP-ENT) 🔷 Talent Development — growth mindset, emotional & relationship intelligence, coaching culture, systemic integration 🔷 Strategic Talent Acquisition — 20+ years, 1,000+ placements across Türkiye, Europe & MENA The ETICS Difference We go deeper than most — working at the level of mindset and inner capacity where durable change begins, creating a culture that constantly nurture the health of the organization and its people, systems that supports its performance. Our practitioners bring 10,000+ hours of real-world experience across 23 countries. We hold the whole system. We bring the power of human presence and creativity and design every programme to your unique organisational needs. We believe business is a force for good. 📍 gulyucel@eticsconsulting.com

Employees
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Leadership

The top of ETICS's org chart, with how many people report into each leader.

GYPhoto of Gul Yucel

Gul Yucel

Co-Founder

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