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About Fintactix

Fintactix helps financial institutions show up at the moments that matter most — when consumers are actively navigating important financial decisions — and guide them from curiosity to confident action. We built the Financial Guidance Suite: a complete toolkit for orchestrating the consumer decision journey across the digital channel. Two product lines. One goal: turn your website into a place where financial decisions actually get made. Financial Calculators deliver quick-answer guidance for consumers with straightforward questions — payment estimates, affordability checks, rate comparisons. Embedded directly into your website, they own the first moment of the financial decision and keep consumers engaged with your institution rather than a competitor's. Financial Navigators guide consumers through the decisions that take more than a quick calculation. Multi-step, conversational experiences that collect borrower information, present personalized loan offers, and deliver a complete prequalification profile to your lending team. Four Navigators available: Home Affordability, Mortgage Loan, Vehicle Loan, and Home Equity.

Founded in 2011 by Bill Pollock.