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About Following the Yuan

Following the Yuan is a Substack newsletter that provides consumer-centric alternative views that define the Chinese consumer market today. The LinkedIn page curates other China market news and offers a monthly exclusive newsletter 'China Blunders'. Subscribe to both newsletters to join tens of thousands of others in investment, journalism, marketing, academia and policy research today.

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The top of Following the Yuan's org chart, with how many people report into each leader.

YJPhoto of Yaling Jiang

Yaling Jiang

Founder & Chief Editor

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