About Fypr
Fypr is a trend intelligence platform for fragrance & beauty. We analyze real-time signals from TikTok and search behavior to identify emerging patterns in consumer interest. Our platform helps fragrance houses and beauty brands understand what’s gaining traction, why it matters, and where demand is heading next. By translating cultural signals into structured insights, we enable faster, more informed decision-making in a rapidly evolving market.
- Employees
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Leadership
The top of Fypr's org chart, with how many people report into each leader.
EL
Emilia Lassen
Co-founder
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