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About Gear.com

Gear.com was founded upon on the idea that gear buying shouldn’t have to be so hard. We, like you found ourselves browsing for hours online or in stores trying to find our next piece of equipment. Over the years we realized we were spending almost as much time sifting through gear as we did out on the trails enjoying it. In 2016 we set out on a mission, to change the way people buy gear online.

Founded in 1997 by Gaylord Kellogg.