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About George at Asda

George is a true giant in UK fashion retail. Number one for value in the UK, we have 4.5 million active dot com users and presence in 580 Asda stores. We also direct sell to over 150 countries. And we’ve been reimagining fashion retail since 1989. We want to bring JOY FILLED DESIGN to life for our customers. To do that, we believe we have to fill our people with joy when they come to work here. That’s why we’re committed to giving our people the freedom to make decisions, more opportunities to collaborate and more opportunities to flourish.

Founded
1949

Leadership

The top of George at Asda's org chart, with how many people report into each leader.

LEPhoto of Liz Evans

Liz Evans

Managing Director

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