Go-To-Market Strategist jobs and careers

About Go-To-Market Strategist

Get an actionable step-by-step strategy with proven fill-in templates and examples that will speed up reaching your product-market fit and enable profitable traction. Everyone told you you need a Product-Market Fit, but no one told you how to get there. Every founder I have worked with has asked me three questions: 1. Who should I target? 2. What price tag should I put on it? 3. What channels should I choose to be successful? The answers to these questions require a lot of customer discovery and development work that most people will never do… There is no “official GTM literature” universally taught in business schools, but there is solid anecdotal proof that certain strategies work better than others for specific types of companies. Traditional business science has very little insights to offer and, surprisingly, I found the strategic answer in military strategy – special ops. After years of heavy research, 100+ interviews with field experts, and writing 1,500 pages, the process is now all yours. I hope it becomes the compass on your GTM journey! "Maja's book is the best guide that I've seen for getting to product-market fit, and without PMF, sustainable growth is impossible." - Sean Ellis, author of Hacking Growth "This book is a must-read for any founder who doesn’t want to take the long, meandering road to finding product-market fit." - Wes Bush, CEO and Founder of ProductLed