Guilt Free Food by Joyce jobs and careers

About Guilt Free Food by Joyce

At Guilt Free Food, we believe indulgence should be joyful, inclusive, and mindful — not something you have to feel guilty about. We reimagine nostalgic comfort foods like cinnamon rolls through a clean-label, zero- and reduced-sugar lens, creating treats with benefits for today’s wellness-focused consumers. Everything we make is rooted in real ingredients, free from additives and unnecessary sugars — because better choices shouldn’t mean less flavour or enjoyment. Inclusivity is at the heart of what we do — from creating products that cater to different dietary needs, to hiring and supporting neurodiverse individuals in our team. Beyond the bakes, we stand for values that matter: inclusive hiring (working with partners like Project Dignity), media trust (featured on CNA, Straits Times, Money FM 89.3), and corporate proof (wellness activations with Cigna, Tenable, and more). Whether it’s a classroom, a company pantry, or a weekend crowd at our shop, GFF is here to bake joy and bring people together.