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New Zealand

About Jody Jelas | Business Strategist

Marketing Iconic Luxury Brands | Global Marketing Director – PEGASUS For over 25 years, I’ve been building and positioning brands to stand out at the very top of their markets. My work is driven by a simple principle: in the luxury space, strategy must match the value of what you’re selling. Today, I work with a maximum of two private clients per year—brands that combine prestige with a positive global impact. Each partnership is bespoke, blending high-level brand strategy, positioning, and marketing architecture to create influence that lasts. I’m currently leading the global marketing for PEGASUS – the world’s first zero-emissions ultra-luxury residential ship. This pioneering project is redefining sustainable luxury living and reflects my commitment to working with brands that lead movements as well as markets. My career has spanned industries, geographies, and markets—launching multi-million-dollar campaigns, scaling brands globally, and helping visionary founders bring their most ambitious ideas to life. Alongside my client work, I’m the founder of RGNR8 Global, a charity and podcast dedicated to spotlighting eco-innovators and solutions that regenerate our planet. If you’re building a world-class brand with a powerful story, let’s connect.

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