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About Maad

Maad is Francophone Africa's fastest growing B2B e-commerce player. We are modernizing informal retail with digital services for thousands of small shops that sell food, beverages, and everyday household products. Our product offerings target : - Small Retailers: A mobile app that's a one-stop shop for all supply needs. We provide reliable delivery, low prices, and fewer stockouts, alongside delayed payment services to increase retailers' access to working capital - FMCG Brands: The most complete picture of a fragmented consumer market. With our software, Brands can track live presence and market share data. They can also deploy promotion and merchandising services in targeted neighborhoods to increase sales of key products.

Founded in 2020 by Jessica Long, Karimou Ba and Sidy Niang.

Founded
2020
Employees
125
Total funding
$3.9M

Leadership

The top of Maad's org chart, with how many people report into each leader.

JLPhoto of Jessica Long

Jessica Long

Cofounder, CTO

19 reports

MDPhoto of Maimouna Dagois

Maimouna Dagois

Growth & Strategy Director

10 reports

B

Boubacar

Responsable des opérations

7 reports

Jobs at Maad

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