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About Maison Maxine Spritzer

Maison Maxine reimagines red wine for a new generation of women. We design elevated wine spritzers that invite women to appreciate red wine in a lighter, more intuitive way, celebrating girlhood while honoring the female body. Made from sustainably sourced Napa Valley wine and thoughtfully selected ingredients, Maison Maxine carries the rich legacy of red wine forward. Our spritzers are made without refined sugar and rely instead on lemon, ginger, and honey, ingredients long valued for their anti-inflammatory and digestive benefits. Naturally rich in resveratrol, low in sulfites, and free from additives, Maison Maxine is intentionally formulated to be gentle, balanced, and enjoyable from the first sip to the last. Every ingredient serves a purpose, and nothing unnecessary is added. Beyond what’s in the can, Maison Maxine is rooted in love - of women, of people, of nature. We sponsor female-owned businesses, support sustainably certified farming practices, work closely with local producers, and donate 5% of proceeds to animals in need. Our commitment extends from the vineyard to the community, reflecting a belief that what we consume should align with our values. From candlelit birthday dinners to makeup-dusted mirrors, Maison Maxine is made for the rituals of girlhood, an invitation to drink thoughtfully, blending pleasure with care.

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Leadership

The top of Maison Maxine Spritzer's org chart, with how many people report into each leader.

OGPhoto of Olivia Gubel

Olivia Gubel

Founder

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