Marketing Association of XLRI (MAXI) jobs and careers

About Marketing Association of XLRI (MAXI)

The Marketing Association of XLRI, or MAXI as it fondly known, is one of the oldest B-school committees. Started over 40 years ago, MAXI’s mandate is simple – popularise the field of Marketing at XLRI. This is achieved through a mixture of competitive events, talks, interaction sessions, conferences and of course, the world-renowned MAXI Fair. It is often said that Marketing is something that needs to be experienced rather than studied, and MAXI uses this as one of its guiding principles. All events conducted by MAXI are designed to give students a deep, working insight into what Marketing is really about. MAXI is possibly the best-known and most respected committee, both within and outside XLRI. This standing is a result of constant innovation – be it in the more famous form of MAXI Fair, or other initiatives like Mindscapes – India’s first seminar on the applications of Behavioural Research in Marketing. MAXI facilitates live projects for interaction between the academia and the industry. Intra-college activities like MAXI Bazaar and industry interaction sessions under Perspectives serve to add flavour to the academic courses taught in Marketing and keep interest and enthusiasm high. Never one to rest on its successes, MAXI strives to continually innovate and provide the best possible learning experience to the students to maintain XLRI’s standing as the destination for Marketing.