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About MicroTarget

Microtarget is a real-time decision engine built for modern product teams. While most tools focus on campaigns and messaging, Microtarget focuses on decisions that happen inside the product, at event-time. It sits between incoming events and outgoing actions, enabling products to decide what should happen next instantly, whether that action affects the UI, a feature, an offer, or a downstream channel. Microtarget centralizes decision logic, removes hardcoded product rules, and allows teams to operate with low latency and predictable cost based on decision volume, not users or channels. This is not a marketing automation tool, but infrastructure for real-time product decisions.