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About Minimise

22% of our global electronic waste is collected, documented & optimally recycled. Minimise builds & scales the global infrastructure to collect and recycle the remaining 78%. By 2030, no company will be able to ignore the circular economy. There is massive opportunity waiting for electronics manufacturers, retailers & distributors that embrace a circular business model. We're building and scaling professional and documented electronics waste recycling in the global south. Instead of building their own infrastructure, electronics manufacturers and retailers leverage ours. We work with e-waste collectors & recyclers in 7 countries along the global south to scale their business. In return for our support, they report their activities in our software platform. After aggregating and vetting the data, we make it available to our customers as proof of recycling. They get access to the full recirculation journey of waste, its recyclable contents and the waste we safely disposed of.