Nateli Tbilisi jobs and careers

About Nateli Tbilisi

Nateli Tbilisi is an edutainment project established in 2017 that showcases Georgian culture and lifestyle through a contemporary and stylish perspective. The project was founded by Natela Potskhveria, a lifestyle journalist with 15 years of experience in the luxury sector. The name "Nateli" derives from the Georgian word for "bright," reflecting the project's core values and storytelling approach. Natela's vision presents Tbilisi and Georgia as a vibrant cultural hub and lifestyle destination, emphasizing the city's bright attributes and celebrating its beauty and creativity. Nateli Tbilisi boasts a global following of over 50,000 across its social media platforms (Instagram, Telegram, Facebook). In addition to being a lifestyle influencer and trendsetter, Nateli Tbilisi operates as a PR and marketing bureau, assisting brands in crafting communication and creative marketing strategies, storytelling, and brand development. We have collaborated with leading lifestyle businesses in Georgia, including Pullman Axis Towers Tbilisi Hotel, ORO Tbilisi restaurant, Wolford Georgia, Flowwow, Shumi winery, and others.