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About Obscura Zine

Obscura is not your regular fashion publication. It is your one-stop watering hole for both objective news reporting and oddball features and editorials with a humanistic approach. Through our reporting, we are sparking conversations in our open forums that are unswayed by the industry. Informing, observing, creating and investigating are what we do by centering content on market needs rather than individual brands. The camera obscura phenomenon was a revolutionary stepping stone in creating the first photographic camera by having light pass through a small hole into a dark room, projecting the view from outside onto the walls. The original camera obscura projections, or pinhole images, projected these scenes upside down and reversed. The word obscure can be defined as uncertainty and ambiguity, while the word obscura, an inflected form of obscurus in latin, can be defined as shadowy and indistinct. It is no coincidence that both ties to the word curated the perfect juxtaposition to what we wanted to do with our publication – shed light on issues the future generation looks to change through engaging, transparent storytelling. We want to flip the fashion industry on its head, much like the images created by the camera obscura. Reporting on the good and bad while staying true and unswayed by the big names, we are building a hub for true fashion news and aberrant views.