Ontario's Superior Country jobs and careers

About Ontario's Superior Country

Ontario’s Superior Country is a local non-profit destination marketing organization that has been dedicated to promoting tourism in the region (Northwest Ontario - 13C) since its incorporation in 1976. The organization plays a crucial role in advocating for the marketing and promotional needs of tourism stakeholders across Northwestern Ontario. As a grassroots organization, Ontario’s Superior Country is uniquely positioned to represent the interests of local businesses, communities, and tourism operators, ensuring that their voices are heard at the provincial level. Its long-standing presence and commitment to regional tourism make it an essential partner in driving economic growth, fostering collaboration, and enhancing the tourism experience for both visitors and residents. Importantly, Ontario’s Superior Country does not receive operational funding from government sources. Instead, the organization relies on the revenues generated through its memberships, advertising sales, and service sales to remain sustainable. This business model ensures that the organization remains independent and directly accountable to its stakeholders, allowing it to continue its work without relying on external funding, while actively supporting the growth and development of the region’s tourism industry. Superior Country promotes the region through four key product pillars: Fish & Hunt, Touring, Nature & Adventure, and Culture & Heritage. These pillars help to define the unique offerings of the region and provide a framework for marketing and promotional efforts. By aligning with these pillars, the organization strengthens its ability to partner with the provincial government, ensuring that its initiatives are well-integrated with broader tourism strategies across Ontario. This alignment allows Ontario’s Superior Country to effectively showcase the region’s diverse attractions while leveraging provincial resources and support to enhance its marketing reach.