About Pfida
Pfida is an ethical fin-tech on a mission to provide everyone with equal and fair opportunities to save, invest and ultimately own a home without interest and debt. Our goal is to create an ethical and fair world by providing finance products and services that benefit everyone, whilst eradicating debt. Launched in 2016, we started as Primary Finance to find a fair, ethical and halal solution to home buying in the UK. In 2019, through the help and trust of people that believed in our vision, we successfully launched our home finance product by helping a number of early customers become homeowners. In the last few years, we’ve been quietly working to gain new customers, expand our infrastructure, grow our team and launch our savings products, GYS, GYS+ and GYS Pro. Now we stand before you, as Pfida. We’re looking forward to a future where we can continue to create more and more benefit for the people.
- Employees
- 11 to 50
- Headquarters
- London
Leadership
The top of Pfida's org chart, with how many people report into each leader.
Raza Ullah
CEO & Founder
28 reports
Laura Tettamanti
Head Of Commercial
6 reports
James Thompson
Head Of Operations And Change
5 reports
Kaynat Choudhury
Head Of Marketing
4 reports
Salman Hasan
Chief Legal Officer & Co-founder
3 reports
Azhar Khan
CFO
1 report
Sohail Ali
Head Of Product Development
1 report
Amin Ahmed
Head Of Research & AI
Abdul Majid Ashraf
Management Consultant
Jobs at Pfida
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