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There have been numerous arguments and facts presented on why Playable Ads are better than video ads, which you can read in various blogs by ad networks and researchers. However, we believe that Playable Ads are not an alternative to video ads but can go hand in hand or complement them. For example, after a video, you can place an animated End Card that resembles a video and offers users the chance to try the game. Alternatively, you can integrate a full playable ad with a shortened gameplay experience. Additionally, you can launch separate ad campaigns with both video and playable ads to determine which format performs better for your specific needs. Moreover, many analyses focus on raw numbers but overlook the fact that users who have experienced gameplay firsthand are far more valuable than those who have only watched a video.