Product Purpose - joining dots from insight, strategy to action jobs and careers

About Product Purpose - joining dots from insight, strategy to action

At Product Purpose we're much more than market researchers. We're a Virtual Network Business Insight Agency powered by a large global eco-system of senior researchers, experienced client-side marketers and innovation leads, category directors, leading behavioural psychologists and research tech (VR & AI) innovators. We work collaboratively to deliver genuine strategic insight and marketing direction. Put simply, our task is to ensure shopper and consumer insight is more powerfully generated, lands well and translates even better into strategic direction and action. We have a proven track record of supporting large global brands deliver growth, either with ad-hoc projects and/ or long-term consultancy contracts. Specialising in Food & Drink FMCG, Homecare and Consumer Healthcare we understand shopper & consumer behaviour, interaction and connection with your product across multiple judgement moments on the product life-cycle to maximise potential (and purpose) to drive growth. This includes putting the role of the shopper and consumer front and centre when delivering: - Purpose in Innovation & Renovation (e.g. ideation and new opportunities, product, pack, range portfolios) - Purpose in Branding & Comms (e.g. master brand, distinctive assets, messaging) - Purpose In Product Retail (e.g. shopper behaviour & P2P, price & POS activation, merchandising) With fewer overheads we also deliver much more for small and large research/ marketing budgets with more speed, flexibility and agility. Why not put us to the test? Contact Matt on matt.nelson@product-purpose.com