Pure Natura Iceland jobs and careers

About Pure Natura Iceland

Throughout history, women have been giving and taking care of life. It was their responsibility to make healthy food from the resources they had and to keep family members alive and in good health. However, in the last few decades, things have changed and various feminine values have been pushed aside for more tangible ones. Money became a leading role in peoples’ life and food production was industrialized and largely removed from the households. Large companies and corporations have increasingly taken over food production putting all focus on producing food with the largest emphasise on making profits and not always carrying if the food was nutritious, healthy and good for people to consume. The consequences of this, among others are; poor diet for many and malnutrition among large groups of people such as the elderly, increase in chronic diseases, bad treatment of agricultural land through factory farming and large-scale industrial food production, food waste and reduced social responsibility. Today we have an epidemic of obesity and malnutrition at the same time, even in the same individual. We at Pure Natura are very aware of this, and it is the company’s idea to try to change this. Pure Natura takes precious ingredients, namely the organ meat from lamb, that are little used in Iceland today for human feed and turns them into valuable supplements. The Icelandic lamb organs and glands are probably the purest organ meat you can find in the world as the lambs have a very short lifespan. They are raised for only three months in the Icelandic highlands, eating nothing but grass, herbs and berries in clean Icelandic nature. We also use wild harvested Icelandic herbs to make special blends, that support the liver, the heart, give energy and nutrition. By doing this we combine old knowledge from the grandmothers of the world with new technology to create a company that leads from the heart and cares for life in its big and complex form.