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About Pyxis Polling and Insights

Pyxis Polling & Insights is led by Dr Campbell White who headed the research team that redesigned and revitalised Australia’s best-known poll, Newspoll after 2019; producing consistent and unparalleled standards accuracy in a challenging polling environment. Pyxis was appointed to run Newspoll for The Australian in August 2023 This same team led the internal polling for Labor’s 2022 federal election campaign, which was just the third time in the past forty years that Labor won from opposition, and our background includes multiple successful state election campaigns. Our research is respected in the corridors of power.