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KEEP IT SUSTAINABLE | FLEXIBLE VENUES Major events should be designed and developed with a comprehensive focus on the legacy needs of the bidding or host city. The gap between legacy demands and super event requirements calls for a smart (economically and ecologically imaginative) approach. Taxpayers should not be held accountable for the financial hangover of a major event due to gigantism and the organizer's lack of environmental responsibility. qiip’s commitment is focused on the best and most plausible sustainable and legacy-driven venue development. The master plan should be mutually elaborated with the client or organization in order to achieve a purposeful strategic plan for the region based on its social and natural environment. «THE DESIGN APPROACH FOR A FUTURE-ORIENTED SPORT VENUE NEEDS A STRONG LEGACY PLAN FROM THE START.» This approach significantly reduces: _ «White elephants» (infrastructures without any legacy) _ The risk of overbuilding to meet the needs for a one time event _ Operation and maintenance costs _ Misuse and waste of land which could be used in more productive ways