About Raidar.io
Raidar is a lifecycle management platform powered by a composable CDP. We unify scattered customer data — POS, e-commerce, loyalty, ticketing, digital interactions — into a single Customer 360, then activate it through automated journeys, AI-driven segmentation, and loyalty programs that drive measurable revenue. We don't just license software — we operate it alongside your team to deliver results. Two verticals. Deep expertise in both: → Retail & CPG: Unified customer profiles, lifecycle journeys, churn prediction, and loyalty programs for retailers with 20+ stores. GNC México runs their entire customer engagement on Raidar — 2M+ unified profiles, 10x conversion attribution. → Sports & Entertainment: Fan 360 profiles, WhatsApp-based fan registration, digital wallet passes, gamified loyalty, and sponsor activation based on fan data. Tigres UANL (Liga MX) built their fan engagement ecosystem on Raidar — 750K fans identified, 20M+ data points processed weekly. Built on best-of-breed infrastructure: Snowflake (data), Customer.io (activation), and a loyalty engine — composable, not monolithic. Trusted by GNC, Tigres UANL, Sigma Alimentos, and others.
Founded in 2022 by Marcelo Martinez.
- Founded
- 2022
- Employees
- 11 to 50
Leadership
The top of Raidar.io's org chart, with how many people report into each leader.
Marcelo Martinez
Founder & CEO
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