Share of Search Council jobs and careers

About Share of Search Council

The definition of Share of Search: the volume of search queries for a brand as a proportion of all of the search queries for all the brands defining a category. By making the number of times people type a brand’s name into a search engine relative to its competitors, we are able to capture brand top-of-mind and remove bias from respondents forced responses, low response rates, overall category growth or seasonal fluctuations.