About Smoot
Because every brand and campaign goal is unique, so should it's targeting. Smoot's new AI-powered technology provides advertisers with fully personalized generative AI models for their campaigns, resulting in eliminating +30% in waste impressions compared to a traditional programmatic campaign. With Smoot, our ambition is to redefine the paradigm of programmatic media buying. Through the use of artificial intelligence, we aim to perfectly match brand values with the consumer's emotional context — championing the cause of conscious marketing. "Smoot," derived from "smooth," represents the seamless, effortless experience we aim to provide to our clients and their customers. But beyond the surface, it symbolizes our commitment to emotional smoothness, where ads are tailored to the viewer's emotional state, thereby crafting a more natural and engaging experience.
Founded in 2023 by Luis Barrague.
- Founded
- 2023
- Employees
- 125
- Headquarters
- Madrid
Leadership
The top of Smoot's org chart, with how many people report into each leader.
Luis Barrague
Founder & Co-ceo
8 reports
Agustin Echavarria Coll
Founder & Co-ceo
8 reports
Diego Mangiarotti
VP Of Performance Advertising
5 reports
Leandro Marty
Chief Technology Officer
1 report
Lizzeth Serratos
VP Comercial
4 reports
Paola Peinado Sánchez de Las Matas
Head Of Marketing
1 report
Bautista Diaz Alberdi
VP Of Finance & Business Intelligence
Jobs at Smoot
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