Stella | Growth Intelligence jobs and careers

About Stella | Growth Intelligence

Stella helps companies measure the true incremental impact of their advertising across channels like Meta, Google, TikTok, CTV, audio, and more. It answers questions like: What revenue would have happened anyway? What revenue was actually caused by ads? Which channels and campaigns are truly worth scaling? Stella does this through three complementary tools: Incrementality Testing Designs and analyzes geo holdout and inverse holdout experiments to directly measure causal lift. This is the gold standard for proving whether ads drive incremental revenue. Always-On Incrementality Runs continuous causal analysis on live campaigns to give directional, day-to-day reads on incrementality. It helps teams spot waste, validate performance, and catch misleading platform ROAS quickly. Media Mix Modeling (MMM) Uses long-term historical data to estimate incremental contribution by channel and guide budget allocation decisions at the executive level.