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About The Author's Business Formula

We believe nonfiction authors with an impactful message have a responsibility to share it with those who need it most. In a world where AI and automation are reshaping business, human connection remains the foundation of influence and growth. Timeless book marketing principles guide the way, ensuring that no matter how fast technology evolves, your message remains powerful and profitable. When used strategically, AI and automation can amplify your reach—10X, 20X, even 100X—freeing you to focus on what truly matters: building real relationships and creating a lasting impact. That’s where we come in. We help you transform your book business using a high-converting book funnel—an approach that seamlessly integrates classic marketing principles, cutting-edge technology, and meaningful human engagement. This isn’t just about selling more books; it’s about building an ecosystem where your book fuels authority, revenue, and long-term success. When you achieve consistent book sales, the transformation is deeper than financial. You become the recognized authority in your space. The conversation shifts—not just in how others see you, but in how you see yourself. Through our meticulously designed methodology, powered by the latest tools, you’ll achieve: ✅ A predictable system for selling books on autopilot ✅ A business model that turns readers into buyers ✅ A scalable strategy that multiplies your impact This is your opportunity to build a lasting legacy—one that generates income, influence, and impact for years to come. Our programs offer an intensive deep dive into creating a results-driven book funnel for almost any prescriptive nonfiction book.

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MEPhoto of Michael Ebeling

Michael Ebeling

Co-Founder

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