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About The Business of Brand Management

A thought leadership platform by professionals, for professionals. The Business of Brand Management provides in-depth perspectives on brand strategy, brand leadership, brand communication and brand implementation. It is designed for brand leaders and decision-makers who seek practical orientation, strategic clarity and a deeper understanding of how brands are built, managed and sustained over time. Founded by Günther Misof and developed with early contributions from Dr. Michael Schwarz and Cecilie Schjerven, the platform has evolved into an independent editorial space dedicated to rigorous, experience-based thinking on brand management. In 2024, Johannes Frederik Christensen assumed the role of Editor-in-Chief.

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Johannes Frederik Christensen

Editor-in-Chief

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