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About the memo

Hello, we’re the memo, your feel good guide to navigating pregnancy and parenting. We exist to help make big decisions, easy. We know this whole having a baby thing is kind of a big deal. You’re feeling all the feels. Everything is about to change. And you need stuff. But not as much as you might think. We got this. And you got this. Let’s get you the stuff you need. Like the actual stuff. Not the nice-to-haves. Not the for-a-rainy-day. Not the just-because-it’s-cute (note, it’s all cute...babies!). We’re bringing you the stuff that will make your life easier. Maybe get you some more sleep. And help you build a happy home life for you and your new baby.

Founded in 2015 by Kate Casey and Phoebe Simmonds.