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About WasteNot

WasteNot is on a mission to help advertisers eliminate wasted ad spend. From promoting items a customer has just purchased to advertising in markets where they don't operate, it's estimated that brands waste 30%-40% of their ad budgets due to targeting inefficiencies. WasteNot's codeless UI allows marketers to define strategies such as "don't serve awareness ads to my loyalty customers," helping them eliminate wasted ad spend, lower CAC, and increase ROAS. WasteNot is built by marketers, for marketers. Users can signup, connect their existing marketing stack and ad accounts, and start eliminating wasted ad spend in under 10 minutes. No engineering resources required.