Way of the Viking jobs and careers

About Way of the Viking

Way of the Viking delivers mental fitness programmes built through movement, challenge, and community. Founded by Dan Gainsford, a personal trainer and coach with many years’ experience, the programme was born from a deep need to do more after losing close friends to mental-health related struggles. Inspired by Scandinavian ways of living and influenced by Dan’s wife’s Swedish heritage, Way of the Viking is rooted in principles that are often lost in modern life: time in nature, movement, shared challenge, community, and living in alignment with your values. Our programmes focus on the consistent practices that build mental resilience and a grounded sense of purpose, not quick fixes, but habits and environments that support long-term wellbeing. What began as a programme for men has naturally evolved. These principles apply equally to women, leading to the creation of Freya’s Calling, our women’s programme under the Way of the Viking banner. Way of the Viking exists to help people strengthen the body, steady the mind, and build a life rooted in purpose, connection, and values.