About WePlay
WePlay is a full-service sports marketing agency, specialising in building brands, audiences and revenues. Our Partners include the world's most exciting and ambitious rights owners (federations, governing bodies, leagues, teams, venues & athletes), broadcasters (linear, OTT, FAST) and brands (official sponsors, retail partners, licensees and lifestyle). For over a decade, WePlay has led the way on how brands, reach, engage and monetise global sports audiences. Today, WePlay serves a globally recognisable list of Partners: AC Milan, Dunlop, ESPN, FIFA, GUILD (esports), Horse & Country TV, Howler Head, Icons Series, International Tennis Federation, Ironman, LaLiga, Love Hemp, Made by Sport, Milwaukee Bucks, NBA, Olympique de Marseille, PGA European Tour, Paris Saint-Germain, RB Leipzig, Red Bull, Rock 'n' Roll Marathon Series, Royal Belgium FA, Ryder Cup, Sported, TOCA Social, Team Vitality (esports), UEFA, Ultimate Fighting Championship (UFC), Umbro, Utah Jazz, Yokohama Tyres.
Founded in 2012 by Luca Massaro.
- Founded
- 2012
- Employees
- 11 to 50
- Headquarters
- London
Leadership
The top of WePlay's org chart, with how many people report into each leader.
Luca Massaro
Founder And Chief Executive
27 reports
Christian Millar
Group Business Director
8 reports
Sam Izzet
Head Of Creative
8 reports
Kenny Ager
Global Head Of Commercial Development
6 reports
Michael Harvey
Head of Strategy
Matthew Collier
Head of Ventures
Jobs at WePlay
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