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WeSports jobs and careers

Stockholm, Sweden

About WeSports

WeSports is a leading Nordic sports expert group, specializing in three key performance sport categories: Bikes & Mobility, Running & Outdoor, and Training & Team Sports. We cater to elite athletes and active lifestyle enthusiasts through a combination of physical- and online stores, as well as distribution of own and controlled brands. At WeSports, we believe in the power of entrepreneurial spirit. We acquire and develop performance sport and leisure equipment specialists, allowing them to operate autonomously within a decentralized structure, all while leveraging shared infrastructure. Our brands are driven by entrepreneurs and local teams, who receive support from WeSports in areas they choose. In 2023, WeSports achieved a proforma turnover of 2.3 billion SEK and continued to see healthy organic growth in 2024, alongside strong profitability and solid financials.

Founded in 2019 by Niklas Hammar.

Founded
2019
Employees
350
Headquarters
Stockholm

Leadership

The top of WeSports's org chart, with how many people report into each leader.

MAPhoto of Martin Appelfeldt

Martin Appelfeldt

CEO

7 reports

TM

Tim Holmlund Meier

Group CFO

3 reports

NJPhoto of Niklas Jarl

Niklas Jarl

Chief Commercial Officer

1 report

NHPhoto of Niklas Hammar

Niklas Hammar

Co-founder & COO

Jobs at WeSports

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