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Morocco

About z.systems

Z is Africa’s first B2B2C tech franchise for traditional retailers. Like 7-Eleven, but without the CAPEX, we are transforming independent grocery stores into a digitally connected, owner-operated retail network. On one end, we connect brands directly to retailers through the Z marketplace, enabling product availability, pricing control, and in-store visibility—solving the high cost and complexity of traditional distribution. On the other end, we drive consumers to Z retailers through dynamic promotions, gamified loyalty programs, and buy-now-pay-later features—recreating the Modern Trade experience in informal retail. At the heart of our model is a loyalty engine that connects brands, retailers, and consumers in one seamless ecosystem—turning transactional relationships into long-term brand affinity. With 20K+ retailers onboarded, 900K+ orders delivered, and 95% positive ratings, Z is building the future operating model for traditional retail across Africa and beyond.

Employees
11 to 50
Headquarters
Morocco

Leadership

The top of z.systems's org chart, with how many people report into each leader.

SCPhoto of Samer Choumar

Samer Choumar

Founder | Chief Executive Officer | Board Member

Jobs at z.systems

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