Digital Marketing Officer

-Must be proficient in handling Google ads, LinkedIn ads and Instagram ads. -Efficiency in analytical tools and reporting. -Capable of planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising -Manage our social media presence across all digital channels -Ability to measure and report on the performance of all digital marketing campaigns -Design, build and maintain our social media presence -Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) -Identify trends and insights, and optimize spend and performance based on the insights -Brainstorm new and creative growth strategies -Plan, execute, and measure experiments and conversion tests -Collaborate with internal teams to create landing pages and optimize user experience -Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints -Evaluate emerging technologies.

Provide thought leadership and perspective for adoption where appropriate Requirements -Bachelor’s or Master’s degree in marketing or a related field -Proven experience in digital marketing -Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns -Highly creative with experience in identifying target audiences and devising digital campaigns.

-Up-to-date with the latest trends and best practices in online marketing and measurement