Senior Analyst – Beauty & Personal Care, China

Senior Analyst - Advisory, China

1. Advisory & Client Engagement • Deliver insight-sharing sessions and advisory discussions based on research findings and written reports, clearly explaining complex analyses and implications. • Respond to client briefs by shaping research frameworks, analysis structures and report narratives, rather than purely extracting data. • Use pre-published Mintel Reports and research outputs to support client discussions, tailoring angles and focus to specific business questions. • Present research-led insights to clients in a clear, structured and confident manner, ensuring findings are well understood and actionable. • Work closely with Client Success and Commercial teams to support content-led advisory engagements, ensuring research outputs are aligned with client needs. • Proactively communicate with clients on the most relevant research findings, market insights and report outputs for their business priorities.

2. Content & Insights Delivery • Publish in-depth research reports combining market research and consumer insights, demonstrating Mintel’s expertise across consumer markets. • Deliver Mintel Reports on time and to a consistently high quality standard, covering a range of categories and subject areas. • Independently lead the end-to-end report workflow, including: o research design and scoping o questionnaire design and research framework development o primary and secondary data collection o data analysis, validation and interpretation o insight synthesis, storyline development and report writing • Gather and assess relevant primary and secondary data for each market, working closely with Research Directors to develop accurate market, company and segmentation insights. • Translate complex data and research findings into clear, structured and insight-led written content, aligned with Mintel’s reporting standards.

3. Industry Engagement • Monitor consumer, market and innovation trends, identifying the most relevant issues to explore through consumer research. • Build and maintain relationships with industry contacts and experts to deepen understanding of factors influencing consumer behavior, innovation and company strategy. • Integrate market knowledge, research findings and external inputs into coherent insight narratives that strengthen report quality and relevance.