100000006465.Social Media Specialist

Key Result Areas: Design and implement targeted social media campaigns to highlight museum exhibitions, cultural events, educational programs, and experiences Develop platform-specific content (Instagram, Facebook, Twitter, Tik. Tok, etc.) to engage audiences, ensuring alignment with exhibit themes and the museum's brand voice Coordinate promotional efforts for upcoming exhibitions, using teasers, exclusive previews, and interactive content to generate excitement Integrate digital storytelling into social media content, allowing followers to experience and interact with exhibition narratives virtually Share behind-the-scenes content, curator interviews, and visitor-generated content to build deeper connections with the museum’s audience Extend physical exhibition experiences into the digital space through virtual tours, immersive experiences, and exclusive online content Produce a variety of multimedia content, including videos, reels, stories, and graphics, to engage users and promote exhibitions Curate user-generated content and spotlight visitor experiences, fostering an online community around the museum's events and exhibitions Collaborate with curators and exhibit teams to gather relevant content that complements physical exhibitions and enhances the online experience Manage online interactions by responding to followers, engaging in meaningful conversations, and fostering a positive online museum community Use social media tools (polls, Q&A sessions, live streaming, etc.)

to create interactive elements, keeping audiences engaged and informed Work with educational teams to promote learning programs, encouraging content sharing and participation through social media channels Develop partnerships with other museums, cultural institutions, and influencers to amplify the museum’s reach and enhance audience interaction Collaborate with marketing and communications teams to align social media efforts with broader institutional marketing initiatives Track social media performance using analytics tools to evaluate campaign success, engagement rates, and content effectiveness Use data insights to optimize content, identify trends, and enhance audience engagement with exhibitions and museum events Assist in managing the museum’s online presence during crises or urgent issues, ensuring timely, accurate communication with followers Develop contingency plans for social media during exhibit delays, event changes, or operational disruptions Work closely with curators, exhibit designers, and educators to ensure social media content is aligned with exhibit goals, themes, and institutional strategies Coordinate with external vendors and agencies for social media advertising and sponsored content Perform other reasonable tasks as assigned Minimum Knowledge, Skills & Experience: Bachelor’s degree in Communications, Marketing, Digital Media, Media Studies, Advertising, or a related field 2–5 years of full-time experience in social media management, content creation, or digital marketing, preferably in the arts, culture, or museum sectors A history of designing and executing social media campaigns that drive audience engagement and promote cultural or educational programs Experience producing multimedia content such as videos, graphics, and interactive media for digital platforms Strong understanding of social media platforms, trends, and tools, including Instagram, Twitter, YouTube, and emerging platforms Expertise in digital storytelling and creating engaging, platform-specific content Familiarity with analytics tools for tracking social media performance and optimizing content Strong organizational and project management skills, with the ability to manage multiple campaigns and deadlines Excellent writing skills with the ability to draft and edit a variety of written reports and communications and to articulate ideas clearly and concisely; Arabic proficiency is an advantage Proficiency in multimedia production tools, such as Adobe Creative Suite, Canva, or video editing software Proficiency in MS Office applications