Job description
Job Description: Customer centricity and focus on driving category growth in key customers is one of the key business priorities and sources of growth. Customer Activation Manager is responsible for pet care category business development in key channels through deep understanding of market trends and channel development trends, customer’s strategy transformation into effective joint business strategies, client and channel-customized activities development and supporting national activities excellence in execution.
Key responsibilities
Channel and client customized activity calendars planning and development, leading customized activities’ development and execution in collaboration with brand marketing and sales function Customers’ performance monitoring through periodical scorecards and reviews, being responsible for marketing BB in key accounts Participation in negotiation process with key customers, being responsible for Marketing BB execution in particular clients, ensuring high level of customers engagement (TAS) Channel and client customized activities post-launch reviews, activities continuous improvement based on collected learnings, best practice library regular updates New POSM development according to channel/customer needs in collaboration with POSM Specialist Estimation of growth opportunities in channel/particular customers, long-term channel activation strategies and annual activity plans development Customer activation strategies development and its deployment Preparation of customized selling story together with sales function as part of negotiation process Driving Customer marketing capabilities in Pet Nutrition business Establish effective and productive WOW with Global CM community, as a result adaptation best practices, tools to Turkey market Major contribution to Turkiye Promo strategy and guidelines development Context and Scope Customer Activation Manager actively collaborates with Sales, Brand Marketing, SRM and Category Leadership team during channel & customer strategies and activation plans development and execution Aligns long-term strategies and channel/customer annual activation plans through S&OP+ cycle forums.
Plans and leads tailor-made and customized activity calendars and budget Ensures tailor-made and customized activities are included into BB and Outlook – presents and aligns them on PMR/DMR Gives inputs to national activities incremental volume calculation by providing picture of success and trade execution KPIs for each activation Participates in meetings with key retailers in order to ensure effective business partnership and strategic planning, makes activities reviews and shares learnings Responsible for POSM development (permanent & activity) along with Sales team to support marketing plan development for channels and customers Requirements: Education & Professional Qualification Bachelor’s degree 2+ years of experience in Marketing, Customer/Trade Marketing or Sales English – Upper-Intermediate + Knowledge/Experience Experience of working with major customers – Preferred Good level of analytical skills MS Office experienced user, good Excel & Power Point skills Critical Leadership Competences required for the role: Functional\technical skills Customer focus Business insight Persuades Strategic mindset Drives results