Territory Sales Representative (B2B)

Company Overview For over 30 years, JRP Energy has been a trusted provider of fuel, lubricants, propane, and energy solutions across the Mid-Atlantic and Southeast. We serve commercial, government, retail, and residential customers through safe, reliable delivery and customized service solutions. Headquartered in Ashland, Virginia, JRP is committed to operational excellence, customer service, safety, and creating long-term career opportunities for employees who help power the communities we serve.

Position Summary

JRP is seeking a Sales Representative to generate new business and maintain customer relationships across assigned territories. This is a business-to-business (B2B) outside sales role focused on prospecting, cold calling, lead generation, customer presentations, and account growth. The Sales Representative will be responsible for identifying new opportunities, developing strong customer relationships, and driving revenue growth through consultative selling.

JRP provides training on products, systems, sales processes, and ongoing mentorship to support success in the role. Why Join JRP? Competitive base salary + uncapped commission Start with an established customer portfolio to help you build earning potential from day one Significant first-year earning opportunity with a built-in customer base and sales support Full medical, dental, and vision benefits, 401(k) with company match, paid time off and holidays Training, mentorship, and ongoing sales support Opportunity to grow within a stable, established company Build and manage relationships with a diverse range of customers Compensation Range $45,000–$60,000 base salary based on qualifications, plus uncapped commission and an established customer portfolio.

New Sales Representatives are provided with an existing customer base to help accelerate their ramp-up and create meaningful earning potential during their first year and beyond.

Key Responsibilities

Generate new business opportunities through cold calling, prospecting, networking, and lead generation Conduct sales presentations and product demonstrations for prospective clients Develop and manage a defined sales territory to meet or exceed revenue targets Utilize business intelligence and customer data to support sales strategy and targeting Build and maintain strong customer relationships to drive account growth and retention Manage existing accounts through ongoing communication, service, and cross-selling opportunities Transport and utilize product samples during customer visits when applicable Maintain accurate records of sales activity, pipeline, and customer interactions using CRM tools Collaborate with internal teams to ensure customer satisfaction and service delivery Represent JRP professionally in all customer interactions and market activities Qualifications Valid driver’s license and ability to travel within assigned territory required High school diploma or GED required; Bachelor’s degree preferred Minimum of 1 year of outside B2B sales experience required Strong communication, negotiation, and interpersonal skills Ability to work independently and manage time effectively Proficiency with basic computer applications (email, CRM, spreadsheets) Strong customer-focused mindset with a results-driven approach Comfortable working in a fast-paced, goal-oriented sales environment Competitive, hunter-style sales mentality Ability to adapt to changing priorities and customer needs Strong organizational and time management skills Work Environment Frequent travel within assigned territory required Regular customer-facing meetings and presentations Fast-paced, performance-driven environment focused on revenue growth