TikTok Operations Specialist

Tik. Tok Shop Operations Specialist Sunny Health & Fitness is looking for a detail-oriented and platform-savvy Tik. Tok Shop Operations Specialist to own the day-to-day health and performance of our Tik. Tok Shop presence. This is a hands-on, execution-focused role for someone who lives inside Seller Center, understands how the platform works at a deep level, and takes pride in keeping every moving part running cleanly.

You know what a good shop health score looks like, you can optimize a PDP in your sleep, and you understand that the difference between a good affiliate program and a great one is in the follow-through. If you're someone who gets genuinely excited about platform mechanics, campaign setups, and building systems that scale — this role was built for you.

Responsibilities

Shop Operations & Health Own and monitor Tik. Tok Shop health scores daily — identify flags, resolve violations, and maintain the account in good standing at all times Conduct regular shop audits to ensure listings, pricing, inventory, and product information are accurate and complete across all active SKUs Manage and maintain product catalog integrity — titles, descriptions, attributes, images, and categorization aligned with platform best practices Proactively identify and resolve any listing issues, policy violations, or fulfillment flags before they impact shop health PDP Optimization & SEO Write and optimize Product Detail Page (PDP) copy — titles, bullet points, descriptions, and keywords — with a clear focus on Tik.

Tok Shop SEO and search discoverability Research and apply relevant keywords, trending search terms, and competitor benchmarks to improve organic product visibility A/B test PDP variations to identify highest-converting copy, imagery, and pricing combinations Maintain a structured PDP optimization tracker and report on improvements and ranking changes over time Seller Center — Automations, Segments & Marketing Tools Build and manage automated campaigns, promotional rules, and pricing strategies within Seller Center's marketing tools Set up and optimize customer segments for targeted promotions, coupons, flash deals.

Leverage Seller Center's full suite of marketing tools — vouchers, bundle deals, free shipping thresholds, and limited-time offers — to drive conversion and GMV Monitor campaign performance data and make ongoing optimization decisions based on ROAS, CTR, conversion rate, and GMV Platform Campaigns Coordinate Sunny's participation in Tik.

Tok Shop platform campaigns — Deal For You Days, Super Brand Days, seasonal events, and any invite-only promotional windows Prepare all required assets, listings, pricing, and inventory commitments ahead of campaign deadlines Track and report campaign performance post-event with structured recaps and key takeaways Maintain an ongoing campaign calendar so the team is never caught off guard by platform opportunities Affiliate Center & Outreach Manage the full affiliate program through the Tik.

Tok Shop Affiliate Center — from discovery and outreach to onboarding, product linking, sampling, and performance tracking Execute outreach to affiliates across all tiers — open collaboration, targeted collaboration, and premium/top-performing creators — with persistent, high-volume follow-through Develop and manage product showcase pages and affiliate-specific promotional setups to maximize content creation and conversion Review and approve or decline affiliate collaboration requests daily — maintain a clean and active roster Sampling Strategy & Inventory Tracking Identify priority SKUs for seeding, match products to the right creator tier, track shipments, and follow up on content output Maintain a real-time sampling tracker showing who received what, when it shipped, expected content deadlines, and actual posting dates Monitor sample-to-video conversion rates and sample-to-GMV ratios by SKU to continuously refine the seeding strategy Coordinate with the warehouse and operations team on sample inventory levels to ensure outreach commitments are fulfillable Flag low-inventory SKUs early and adjust sampling priorities accordingly to prevent over-commitment Reporting & Analytics Pull and organize weekly performance reports from Seller Center — GMV by channel, affiliate performance, campaign results, top SKUs, and shop health metrics Build and maintain internal dashboards or tracking sheets for ongoing visibility into key KPIs Identify trends, anomalies, and opportunities in the data and surface them to the team proactively Support the preparation of leadership-facing reports and weekly team updates Qualifications 1–2+ years of hands-on Tik.

Tok Shop experience — specifically inside Seller Center, not just general social media or e-commerce Demonstrated knowledge of Tik. Tok Shop shop health scoring, violation resolution, and account maintenance Experience optimizing PDPs for Tik. Tok Shop SEO — keyword research, title structure, description writing, and search ranking improvement Working knowledge of Seller Center's marketing tools — automations, segments, vouchers, Shop Ads, and promotional setups Experience managing and executing Tik.

Tok Shop platform campaigns from prep through post-event reporting Hands-on affiliate outreach experience — you have messaged creators, managed collaboration requests, and tracked affiliate performance Familiarity with all affiliate tiers — open, targeted, and premium — and how to work each one effectively Experience managing a sampling program — tracking shipments, following up on content, and measuring ROI Strong Excel or Google Sheets skills — you can build a tracker from scratch and keep it clean Highly organized with sharp attention to detail — listing errors, health score flags, and missed deadlines don't slip past you Clear and direct communicator — with creators, internal teams, and leadership Self-starter who doesn't need to be told twice — you see a problem, you fix it Experience with Tik.

Tok Shop LIVE operations — standard LIVE or auction format — is a strong plus Experience with Shop Ads (GMV Max, product-level campaigns) is a strong plus Familiarity with Euka, Modash, or other creator/affiliate management tools is a plus Bilingual English/Spanish is a plus