Product Marketing Specialist

Key Responsibilities

Develop monthly and quarterly marketing action plans aligned with brand direction and sales targets Analyze market trends, customer insights, and competitors to strengthen product positioning and USP Act as the main contact with international brand principals for campaign updates, media approval, and performance reporting Coordinate new product launches, campaign materials, and marketing support programs Manage assigned marketing budgets and ensure effective spending with strong ROI Track and evaluate campaign performance, and recommend improvements based on data and market response Oversee content creation and promotional activities across online and offline channels Work closely with internal teams and external partners to ensure timely and high-quality campaign execution Qualifications Bachelor’s degree or higher in Marketing, Business Administration, Communications, or related fields 2–5 years of experience in brand marketing, product marketing, or related roles Experience in consumer products, premium lifestyle brands, health/wellness products, or tech gadgets is preferred Experience in coordinating with international principals or overseas partners is an advantage Strong skills in marketing planning, campaign execution, budget control, and performance tracking Good analytical, communication, presentation, and negotiation skills Good command of English, both written and spoken