VP Brand (f/m/d)

As our VP Brand, you own what Ko. Ro stands for today and where our brand is heading next. You will shape our long-term brand strategy and positioning as Ko. Ro scales across markets and channels. Bringing together brand, consumer understanding and commercial priorities, you will play a key role in shaping the next chapter of Ko. Ro.

WHAT YOU WILL DO

• Brand Vision & Strategy: You own Ko. Ro’s long-term brand direction, positioning and philosophy, and ensure it is consistently applied across markets and touchpoints. You shape how Ko. Ro’s brand identity evolves as the business grows across Europe.
• Brand Development: You set the measures for brand health and consumer engagement, and use data and insight to steer brand strategy and investment decisions.
• Consumers & Markets: You build the consumer, market, competitor and cultural insight base that informs company decisions, using it to sharpen our brand strategy, help shape and align Ko. Ro’s sustainability strategy, and identify the growth opportunities worth pursuing
• Brand & Creative Collaboration: You partner closely with the Creative Director to translate Ko. Ro’s brand strategy and positioning into how the brand shows up across campaigns, products and customer experience. Together, you ensure that creative work reflects our strategic brand direction and strengthens how Ko. Ro connects with consumers.
• Cross-Functional Collaboration: You work closely with the SVP Marketing to turn company goals into a strong brand strategy and clear priorities across brand, product portfolio and marketing. You work across teams and with senior stakeholders to connect long-term brand building with commercial priorities and ensure Ko. Ro grows with a strong and relevant brand.
• Leadership & Team Development: You define the right setup for the brand and creative function, lead and develop the brand, social media and pr team, and build the capability the strategy needs. You give clear direction and are accountable for execution. WHAT YOU BRING
• Proven Brand Leadership: You have already operated at Director level and owned the brand agenda for a consumer business at significant scale. You have shaped, repositioned or scaled a brand that people recognise, ideally within food, FMCG, wellness, lifestyle, retail or another fast-growing consumer business. Multi-market or international brand ownership is a must.
• Strategic & Commercial Expertise: You have a deep understanding of how brand, product, marketing and customer experience work together, and a track record of building brands that drive measurable long-term growth and competitive advantage.
• Strong Consumer & Creative Instinct: You have an exceptional read on consumers and culture and a track record of bold, memorable brand work that shifted perception in its category. You turn insight into strong storytelling and clear creative direction.
• Leadership & Judgement: You have built, restructured and scaled brand and creative teams, including leading experienced leaders. You bring strong judgement, make confident decisions under uncertainty, and are comfortable challenging existing thinking and leading through rapid growth and change.
• Communication & Influence: You can articulate a clear brand vision, challenge and influence stakeholders and bring different perspectives together around shared priorities. Excellent written and spoken English is essential.
• Adaptability: You combine strategic thinking with pragmatism and are at ease in a fast-moving environment where a lot is not yet defined and you are the one who defines it.

WHAT'S IN IT FOR YOU

• Smart Working & Flexibility: Flexible working hours, hybrid work, and 20 days of workation. We trust you to take ownership: you deliver on our shared goals and structure your day in the way that works best for you. You’ll also start with 28 days of vacation, increasing by one additional day per year of tenure (capped at 30 days), so you always have time to recharge.
• Growth & Setup: A structured onboarding plan to get you started, plus a dedicated development budget for your personal and professional growth. You’ll also receive your own MacBook and a fully equipped office setup with monitors and height-adjustable desks.
• Ko. Ro Life & Extras: Free snacks and barista coffee in the office, 20% discount in the Ko. Ro Online-Shop, and exclusive perks with partner companies. On top of that, a fully funded BVG ticket (Jobticket), a subsidy for your fitness membership (Urban Sports Club, Hansefit, or FitX), and a company pension scheme (bAV) via Ginkgo.
• Shared Moments: Regular team events and company parties to celebrate milestones and successes together. WE'RE LOOKING FOR PEOPLE WHO SHARE OUR MINDSET For us, it's not just about the what, but above all about the how. You'll be a perfect fit for us if you have the following mindset:
• You take initiative and ownership. You don't wait for a perfect brief or a mandate to get started. When you see an opportunity, a risk, or something that can be improved - you act. When things don't go as planned, you look at your own contribution first and step up, without waiting to be asked.
• You thrive in change. Shifting priorities and evolving processes don't slow you down. You adapt fast and keep moving.
• You build, you don't wait. When something is missing - a tool, a process, a solution - you create it. You prefer a working MVP over a perfect plan and iterate from there.
• You think in leverage. You question how things are done, prioritize ruthlessly, and find smarter paths to better outcomes. You don't mistake effort for impact.
• You're a team player, humble and genuinely kind. You collaborate in and across teams, care about the people around you, and bring sparkles to the room. You speak up when you disagree, commit fully once a decision is made, and actively make the people around you better. Own it – Move fast – Build it – Create impact – Lift others SOUNDS GOOD? Then we’d love to hear from you! Send us your CV and tell us a little about yourself in a few introductory sentences – who you are, what drives you, and why you’d like to become part of Ko. Ro. After all, we’re looking for team members, not just co-workers! The Ko. Ro team is just as diverse as our product range! We want to keep it that way as our nut-loving team grows. That’s why we welcome all applicants regardless of gender, nationality, ethnic or social background, religion or belief, disability, age, sexual orientation, or identity. Ready to join Ko. Ro? We look forward to hearing from you!