Area Sales Manager

Manage and grow sales in the assigned region in line with agreed targets. Build strong customer relationships through regular visits, needs analysis, and tailored solutions. Identify and pursue new business opportunities, increase market share in strategically important segments, and develop new accounts through lead generation, networking, and market research.

Deliver compelling product presentations and demonstrations that address customer challenges. Take ownership of sales opportunities, quotations, follow-up, pricing, and contract terms in alignment with company policies and market conditions. Understand customers’ business, market situation, and future plans while monitoring industry trends, competitor activity, and customer feedback to inform strategic decisions.

Maintain accurate and up-to-date records of sales activities using CRM tools. Collaborate cross-functionally with internal teams, actively participate in relevant company meetings, and ensure timely follow-up to support a seamless customer experience. Structure the working day effectively to maximise selling time and customer contact.

Represent WIKA Instruments professionally at customer meetings, trade shows, exhibitions, and industry events to enhance brand visibility